CRISIS

A piece of direct mail aimed at raising awareness of the charity Crisis and their work for the homeless. 

Crisis focus on changing the attitude of the homeless through education and well being services to sustainably remove people from the street 

into a home. 

I created an uncut pencil that represents the transformation of attitude– negatives into positives. This transformation is also symbolic of the change in attitude the recipient has towards homelessness.

- Screen printed

- Custom made pencil